A national adoption recruitment campaign—a partnership of the US Children’s Bureau, AdoptUSKids, and the Ad Council—promotes adoption from foster care and raises awareness of the 112,000 children and youth who are waiting to be adopted.

Built around the theme “You don’t have to be perfect to be a perfect parent,” this annual campaign uses humor to illustrate that youth in foster care don’t need perfection; they need the commitment and love a permanent adoptive family can provide.